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2012
It is estimated that advertising investment for 2012 will
increase by a modest 0.1 percent. This will place major
demands on increasing focus on the core business and rapid-
growth channels.** Where Citat is concerned, this will involve
strengthening its positions within digital channels and main-
taining and developing its creative offering. The major buyers
of advertising will continue to consolidate their partner rela-
tionships and place increasing demands on efficiency in com-
bination with innovation, as well as the agency’s ability to
measure the effects of their efforts. Citat’s strategy will meet
these needs in increasingly fierce competition.
Mods Graphic Studio
Mods Graphic Studio ab aims to be one of the world’s lead-
ing companies in high-quality advanced image retouching and
prepress services. In addition to having state-of-the-art tech-
nology and innovative and efficient working methods, Mods’
strengths include close and flexible cooperation with custom-
ers, which are mainly enterprises in the fashion industry, pho-
tographers, and advertising agencies. In 2011, its net revenue
grew above expectation in both image retouching and pre-
press services. In addition, Mods achieved its profit target. The
expectation is that 2012 will be much like last year. In 2011,
the company had an average of 14 employees.
BrandSystems
BrandSystems ab is an associate company of Edita Sweden ab.
Based in Stockholm, it specializises in providing marketing
resource management (mrm) and operative brand management
services. With the company’s platform for marketing com-
munications and brand management, organizations can con-
nect their staff’s competences, processes and digital resources.
The company’s business developed favorably in 2011 and its
net revenue is expected to grow and profitability to improve in
2012. In 2011, the company had an average of 16 employees
.
* Institute for Advertising and Media Statistics [irm],
February 16, 2012/Q-report .
** Institute for Advertising and Media Statistics [irm], March 2012/
Revised advertising and media forecast 2012.
“A broad spectrum of
competences and the Nordic
presence gives Citat a strong
position on the market”.
lars lundström, managing director, citat ab
marketing services
key figures
2011 2010
Net revenue (T€)
20 316 20 446
Operating profit/loss (T€) –368
516
Employees (average)
163
166