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F I NAN C I A L R E S PON S I B I L I T Y
Added value for
stakeholders
The goals of Edita’s financial responsibility are to maintain strong
and solid governance and improve business profitability.
we achieve the goals
for Edita’s financial responsibility
by generating more added value for Edita’s stakeholders, securing
a good financial position and conducting efficient internal con-
trol and risk management. In 2011, we invested particularly in
risk management and strengthening our good financial position.
Effects on stakeholders
In 2011, Edita sold products and services to its customers and
other stakeholders for a total of eur 107.6 million (eur 110.9
million) and spent eur 50.4 million (eur 50.7 million) on
buying goods and services from suppliers. The total financial
benefit generated by Edita for its stakeholders was eur 54.6
million (eur 55.9 million), of which most, eur 48.8 million
(eur 50.3 million), was distributed to the staff as salaries, pen-
sions and social costs.
The intensive digitalization of communication and the
increasing popularity of social media, along with the decreas-
ing demand for printed products, have challenged all sub-
sidiaries of Edita – in all four of its business areas – to adjust
and develop their operations. While we have strengthened
our competence in digital communications in particular,
through recruitments and acquisitions, we have been forced
to reduce staff levels in printing and traditional marketing
communications. As a result, the compensation paid to the
staff in 2011 fell in comparison to the previous year.
In 2011, we invested eur 5.0 million (eur 3.3 million). For
the most part, investments were made in the development of
business operations.
Good financial position
Edita’s good financial position has enabled us to adjust our
business to structural changes in the communication sector. A
strong cash flow and a high equity ratio demonstrate that our
financial position remained good in 2011: the Group’s equity
ratio increased by 2.5 per cent and was 42.7 percent (40.2)
Key indicators of Edita Group
2011
2010 2009
Net revenue T€
105 844 110 349 110 895
Operating profit/loss T€
2 185 2 727
3 719
% of net revenue
2.1% 2.5% 3.4%
Profit for financial yearT€
1 519 1 560 3 267
Return on capital employed %
3.9% 4.5% 6.1%
Equity-to-assets ratio (%)
42.7
40.2
37.3
Net indebtness %
48.5
58.5
65.0
44
edita’s year 2011