Page 5 - v2011eng

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edita’s year 2011
5
Strategy
Our values guide the implementation of our
business strategy.
RENEWAL
means that we
are pioneers, open-minded and innovative
developers of communications.
RESPECT
is first and foremost consideration for
each other and striving for equality and
openness.
RESPONSIBILITY
emphasizes the
pursuit of profitability and good results in a
transparent and ethical manner.