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Annika Parkkonen
they meet regularly. In the companies operating in Finland,
employer-employee negotiation committees consisting of
management and representatives meet 2 to 4 times a year. The
managers and employee representatives in all companies oper-
ating in Finland meet twice a year for an information and dis-
cussion event for Group cooperation.
In the 2011 personnel study, the motivation index
increased to 68 percent (2010: 67%). In Sweden, the index
remained at the same level as last year, 66 percent, whereas
in Finland it rose by two percent to reach 70 percent. The
result is positive when one takes into account the operational
restructuring of 2011 and subsequent reductions in personnel.
Well-being
There are many factors influencing the well-being of employ-
ees. In the personnel survey, well-being is measured using sev-
eral different indicators. Attention is paid to workload, atmos-
phere at the workplace and the practices of the immediate
manager, for instance.
One area of well-being is diversity. We believe that by pro-
moting diversity in terms of competence, age, gender, ethnic
background and other factors we are able to better respond to
our customers’ needs and can strengthen our competitiveness.
In 2011, 55 percent of the Group’s employees were men and
45 were women. There were no changes in the composition of
the Group’s executive group and Board: the executive group
consisted of three women and five men, and the Board con-
sisted of three women and four men.
The development project to improve the work environ-
ment, which got underway in 2010, strives to prevent occu-
pational accidents and exhaustion due to work. In 2011, the
project was expanded to include all of the companies oper-
ating in Sweden. Inspections made by the Swedish working
environment authority of Citat’s offices in Gothenburg and
Stockholm confirmed that the project has been successful.
Because good managerial work is one of the most impor-
tant factors influencing the well-being of employees, respond-
ents were asked in the personnel survey to evaluate their
immediate managers. The results remained at the positive level
of the previous year; the leadership index was 67. We have
noticed that employees fare better in teams which are not too
large. For this reason, we increased the manager-employee
ratio by two percentage point to 13 percent. This figure is sig-
nificantly larger than the average.
•
HR promotes business strategy
edita emphasizes
hr’s
role as a supporter and pro-
moter of its business strategy.
hr should understand driv-
ers of change, both in the
Group’s business environment
and within the Group. In addi-
tion, it should analyze the sort
of requirements the Group
imposes on the staff, work and
competencies.
“There are above all two spe-
cial tasks for strategic hr,” says
Annika Parkkonen
, Edita
Group’s hr director. “It should
be able to identify talents and
define how the staff’s com-
petence should be developed
on the basis of Edita’s busi-
ness strategy. Equally impor-
tant task is to ensure that the
performance of our staff is
led in a single direction, guided
by Edita’s strategy.” According
to Parkkonen, guiding per-
formance in the right direc-
tion demands that the busi-
ness strategy is transformed
into concrete, measurable
goals as efficiently as possible
at all levels of the organiza-
tion. In addition to clear goals,
guidance requires incen-
tives and rewards for good
performance.
Edita is responsible for
enabling its staff to achieve the
best performance possible.
Managers should ensure that
this happens, which requires
both people leadership skills
and insight into what Edita’s
strategy means in the opera-
tions of the business unit and
at the organizational level.
Leadership training should
cover different aspects of
leadership in a multifaceted
manner. “With good leader-
ship and appropriately chal-
lenging tasks, people feel
motivation and joy in their
daily work,” Parkkonen says.
“Committed, developing staff
is key to Edita’s success. Each
employee, and consequently
the entire Group, has the right
to excel.”
•
54
edita’s year 2011