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international treaties, respect for the rights of indigenous peo-
ples and employees, and maintenance of biodiversity in, and
the preservation of, forests with a significant environmental
protection value.
Edita’s production plants have established processes for
monitoring the origin of paper. As these processes have been
certified according to international reference standards, our
printing companies are also entitled to use labels showing that
the paper originated from a responsibly chosen source. The
Group’s net revenue of printed products with CoC labels was
about eur 2.4 million in 2011.
Ecological footprint of a printed product
For several years, Edita has surveyed the environmental
impact created by its printed products. This ecological foot-
print describes the environmental impact of a printed product,
including the carbon footprint, broken down into different
phases of production. The ecological footprint of this report is
described on page 74. In 2011, a student at Aalto University
in Finland wrote a Master’s thesis on the calculation of the car-
bon footprint of a printed product for Edita Prima. As a result
of this work, we now have a software application with which
we can calculate the carbon footprint of an individual printed
product more accurately.
Supply chain management
From the perspective of environmental responsibility, Edita’s
most significant purchases are those related to the paper and
electricity supply chain. As for paper procurement, Edita is
committed to refraining from procuring paper originating
from illegal felling or forests with a significant environmental
protection value. The following principles will be adhered to
in paper procurement. We will:
•
Scrutinize the environmental responsibility programs and
wood procurement principles of paper suppliers.
•
Prioritize Nordic-Ecolabelled and CoC-certified papers.
•
Increase the amount of CoC-certified paper procured year-
on-year (3000 tonnes in 2011).
Measures for reducing our carbon footprint
•
using electricity from renewable sources
at all production plants
•
increasing the efficiency of production
and office facilities by merging sites
•
divesting the most carbon-intensive
production
•
investment in increasing energy
efficiency
•
using videoconferences for the Group’s
internal meetings in order to reduce
traveling
•
integrating work stations into a remote
fire extinguishing system
•
defining a Group car policy and exchang-
ing leased cars for more environmen-
tally-friendly alternatives
•
staff training
•
including environmental issues in the
Group traveling policy
•
compensation for carbon-dioxide emis-
sions by funding un-supervised clean
development mechanisms projects
•
using emission-compensated transport
services in Finland
ENV I RONMENT
62
edita’s year 2011