Page 74 - v2011eng

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: 72 pages plus covers
: 210 x 275 mm. Only 20% of
the surface area of the printing sheets was
wasted as shearings.
: Finnish: 720 copies, Swedish: 565
copies, English: 455 copies.
The paper selected is Nordic-Ecolabeled,
pefc-certified, climate-compensated Terreus
paper. It was produced near the printing facil-
ity. The timber used to produce the paper
was sourced from sustainably managed for-
ests. No chlorine gas was used to bleach
the paper. The paper factory is certified in
accordance with iso 14001 and the pefc and
fsc indications of origin.
The emissions resulting from the produc-
tion and transportation of the paper were
compensated by financing the Plan Vivo pro-
ject in Mozambique.
Only chemicals approved by the Nordic
Ecolabel program were used to produce the
paper material and in prepress, printing and
binding. The report was printed with vegeta-
ble oil-based inks.
printing facility
Printed at Edita Prima Oy, Helsinki, Finland
– a printing facility that uses green electricity
and is certified in accordance with iso14001,
the Nordic Ecolabel program, and the fsc
and pefc indications of origin. The facility
compensates its carbon emissions by contrib-
uting funding to United Nations renewable
energy projects in India.
resources used per copy
: 0.7 dm
: 4 liters
: 1.3 kWh
waste and emissions per copy
: 246 g, of which recyclable waste
235 g (210 g paper, 20 g aluminum, 5 g card-
board), combustible waste 6 g and hazardous
waste 4 g.
Carbon footprint
: carbon emissions to air:
1.010 g, of which paper manufacturing 770 g.
Total amount equals the emissions generated
by driving a car about 6 km. About 870 g of
the emissions per copy were climate-com-
pensated. Thus, the remaining carbon foot-
print per copy was about 140 g, equivalent
to the emissions generated by driving a car
about 800 m.
However, it is the content of a publication
that potentially has the greatest environmen-
tal impact. If a publication inspires its read-
ers to recycle more of their waste, drive less,
lower the temperature in their homes, switch
to green power, or design printed products
that are more sustainable, its environmental
impact can be considered positive.
This publication is easy to use and has a small
ecological footprint. No appliance or energy
is needed to read it. It can be used innumer-
able times, and it is very easy to carry around.
When you no longer need this publica-
tion, please recycle it. Wood fiber can be
reused about six times.
This ecological footprint research was carried out
by Mika Ruuskanen, Manager for the Nordic
Green Edita Program.
Further information:
At every stage of production, the most environmentally sustainable materials
and methods appropriate for the publication were selected. Nevertheless,
the report left its mark on the environment in terms of the energy and raw
materials required to publish it and the waste and emissions produced.
E d i ta ’ s y e a r 2 0 1 1
Report’s ecological footprint
The illustration of this Annual Report embodies an experience that is deeply rooted in nature and the changing seasons, shared by us living in Finland
and Sweden alike. The illustration was created by graphic designer Kajsa Dahlberg, who gave it the name “Naturens romantik", Nature's romance.”
Nature photographs:
Jari Peltomäki (cover), Jimmy Myhre (page 2), Brutus Östling (page 4), Henrik Lund (page 12, 15, 21, 24, 42, 58), Mikael Svensson
(page 18, 45), Izabelle Nordfjell (page 30, 34, 48), Erich Kuchling (page 37, 40), Hans Strand (page 51), Michael Lander (page 63), Lasse Modin (page 70)
Lindalovisa Fernqvist
Portrait photographs:
Martin Ekelund and Jukka Lehtinen
Group Communications and companies
Graphic design:
Kajsa Dahlberg and Erik Uppenberg, jg Communication
jg Communication and Edita Prima
Nature's romance
edita’s year 2011