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the Nordic countries – in a way that optimally supports the
business operations of Group companies and attractiveness of
their brands.
A responsible partner
Responsibility has been an integral part of the Group
Strategy and has supported the development of all business
operations. We have noticed that a company that openly
communicates its responsibility activities and targets is
considered a desired partner, service provider and employer.
We are aiming high and have realized that we can become the
leading communications service provider in the Nordic coun-
tries only by leading the way in corporate responsibility issues
as well.
Since the early 1990s, we have worked systematically to
reduce the environmental impact of our operations. In 2010
we developed a Corporate Responsibility (cr) program for
Edita and in spring 2011 we published our first Corporate
Responsibility Report, in which we described, in addition
to environmental responsibility, how the Group implements
and develops social and financial responsibility. Now we have
combined corporate responsibility issues into this publication
with the Business Review.
In 2011, we increased awareness about our cr program
– in particular among the Group’s staff, customers and the
owner. In the staff survey, 74 percent of the respondents con-
sidered it important for Edita to lead the way in social respon-
sibility and 85 percent were of the opinion that setting an
example in environmental work was important. Our goal is
that, by 2015, our staff and customers will consider us the
forerunners of corporate responsibility in the communication
sector in the Nordic region.
Although the adjustment of business operations to struc-
tural changes in the communication sector incurs expenses,
the Group’s financial position has remained good and we
have managed to execute changes profitably. In 2011, Edita’s
cash flow and equity ratio stayed at a good level.
A total of 98 percent of the Group’s net revenue is derived
from climate-neutral companies. We compensate for remain-
ing carbon-dioxide emissions by funding un-supervised clean
development mechanism projects in India. Edita Publishing
and the Group headquarters were granted a Green Office cer-
tificate by the wwf in 2011. Our goal is that, by 2013, all
Group companies will be climate-neutral and their offices
will comply with the wwf’s Green Office criteria.
Being in the communication sector, we have a responsibil-
ity for promoting environmental awareness among our stake-
holders, too. We have provided training to our staff as well as
acted as consultants, advising our customers with regard to
the environmental impact of different communication solu-
tions. Environmental impact assessments can also be pro-
vided with our printed products – in this way, information
also reaches the customers of our customers.
Our employees’ well-being is vital to our success. Success
in the constantly changing communication sector is increas-
ingly dependent on people’s competence and commitment
to business. In the past two years, we have paid particular
attention to management and leadership development, as we
believe that skillful leadership makes employees feel comfort-
able in the Edita Group.
•
Timo Lepistö,
ceo
, Edita Plc
“In this industry, the point is no
longer arriving at a destination
but traveling the right way,
in the right direction.”
edita’s year 2011
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