Basic HTML Version
extensive in our main markets, the Nordic countries, than in
other regions of the world. Nevertheless, combating climate
change plays an important role in our cr program because it is
the greatest threat to sustainable development globally.
In 2008, Edita started measuring the carbon-dioxide
emissions of the entire Group. An important step in reduc-
ing our carbon footprint has been the transition to electricity
from renewable sources (“green electricity”) at all production
sites. Our long-term target was to reduce our carbon-diox-
ide emissions by 30 percent by 2013. By 2011, we had already
achieved this target: the Group’s carbon-dioxide emissions
had been reduced by 57 percent from the
2008 level.
Our goal is to be a climate-neutral
group. This requires all group companies
to achieve climate neutrality. The follow-
ing Edita companies are climate-neutral:
Citat ab, Edita Publishing, Edita Prima,
Edita Västra Aros and jg Communication.
These companies have reduced their car-
bon emissions from operations and com-
pensated for the remaining emissions by
funding un-supervised clean development
mechanism projects in India. Efforts to
become climate-neutral will continue in
other Edita companies in 2012. Currently,
nearly 98 percent of the Edita Group’s net
revenue is derived from climate-neutral
companies.
Environmental awareness
We want to increase environmental aware-
ness among our stakeholders. Every day,
Edita’s employees make decisions that have
an environmental impact both at work and
at home. We want the results of these deci-
sions to be sustainable. We feel that, being
in the communication sector, we have a
special responsibility for promoting envi-
ronmental awareness. In 2009, Edita began
providing extensive environmental aware-
ness training for its staff. By the end of
2011, 60 percent of the Group’s staff had
completed the “environmental driver’s
license” training.
In the staff survey carried out in early
2011, employees were asked for their opin-
ions on Edita’s environmental program.
No fewer than 85 percent of respondents
considered it important that Edita serve as
a model in environmental work. Our tar-
get is to reach 90 percent by 2013. Also,
we help our customers to find solutions that are as sustaina-
ble as possible. In 2010, Edita published websites
and
featuring
information on how environmental issues should be consid-
ered in the various phases of designing and producing printed
materials.
For more information on the Edita Group’s environmental pro-
gram, see our websites at
and
where
you can also find
pdf
versions of the environmental reports of our
printing companies, Edita Prima and Edita Västra Aros.
•
env i ronmental respons i b i l i ty
66
edita’s year 2011